E – extra offers/ email opt in. Hi guys, day 7’s trick is about creating an email opt in on your website. Start capturing people’s email addresses and building your list by giving away something valuable for FREE. Create something that will provide people with solid information and really help them out. This can be anything from a PDF to a video or anything really as long as you capture their email in return for the free gift. The money is in the list. See you tomorrow for our final day!